Insights
Notes from the studio on brand, marketing, and the web work that earns trust.
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Brand Strategy
Why positioning beats design every time
A beautiful identity built on a fuzzy strategy will always lose to a plain identity built on a sharp one.
Samantha Thompson
1 min read
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Brand Strategy
Pricing is positioning
Most service businesses underprice on purpose, then complain that clients undervalue them. The two are linked.
Samantha Thompson
1 min read
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Web Design
The website rewrite test
Open your homepage, hide the logo, and rewrite the hero in ten seconds. If you cannot, your site has a clarity problem.
Samantha Thompson
1 min read
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Web Design
Minimum viable website
Five pages, ten links, one CTA. Most professional service businesses don't need anything else.
Samantha Thompson
1 min read
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Marketing
Fractional vs full-time marketing leadership
When to hire a fractional CMO, when to hire full-time, and when to do neither.
Samantha Thompson
1 min read
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Marketing
The quietest marketing channel that still works
Email newsletters built around real thinking, sent to a real list, signed by a real person.
Samantha Thompson
1 min read