Insights
Notes from the studio on brand, marketing, and the web work that earns trust.
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Web Design
Why page speed and Core Web Vitals affect your leads
Core Web Vitals and page speed quietly cost you leads. Here is how slow pages lose enquiries and what good targets look…
Samantha Thompson
4 min read
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Web Design
Website SEO basics every small business should get right
Website SEO basics that actually move the needle for small Australian businesses. The handful of fundamentals worth getting right before anything fancy.
Samantha Thompson
4 min read
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Web Design
Website copy that converts: a plain-English framework
Website copy that converts leads with the client problem and guides one clear action. Here is a plain-English framework that does the…
Samantha Thompson
4 min read
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Web Design
How many pages does a professional services website need
How many pages website do you really need? For most professional service firms, 6 to 10 well-built pages do the job. Here…
Samantha Thompson
4 min read
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Marketing Collateral
How to keep a growing team on brand with templates
Brand templates keep a growing team consistent without slowing anyone down. Here is how to build a system that holds the brand…
Samantha Thompson
4 min read
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Marketing Collateral
Brochures and one-pagers people actually read
A marketing one pager gets read when it leads with the reader's problem and proves one idea. Here is how to make…
Samantha Thompson
4 min read
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Marketing Collateral
How to write a capability statement that earns trust
A capability statement earns trust when it proves you can do the work, not just claim it. Here is how to write…
Samantha Thompson
4 min read
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Marketing Collateral
The sales deck that wins the room
A strong sales deck structure carries the room, not the slides. Here is how to build one that closes work for professional…
Samantha Thompson
4 min read
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Brand Refresh
How to refresh a brand without losing loyal customers
You can rebrand without losing customers by protecting your equity and bringing people with you. Here is how to refresh and keep…
Samantha Thompson
4 min read
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Brand Refresh
What an 8-week brand refresh actually looks like
A clear brand refresh process, week by week. Here is what an 8-week brand refresh involves, what you get, and what it…
Samantha Thompson
3 min read