Insights
Notes from the studio on brand, marketing, and the web work that earns trust.
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Brand Refresh
When to refresh your brand, and when to leave it alone
Knowing when to refresh your brand saves money and momentum. Here are the real signals it is time, and the reasons to…
Samantha Thompson
4 min read
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Brand Refresh
Rebrand or refresh: which does your business actually need
Rebrand vs refresh comes down to whether your strategy has changed or just your look. Here is how to decide which your…
Samantha Thompson
4 min read
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Brand Identity
Colour and type choices that signal trust in professional services
The right brand colours build trust in professional services. Here is how to choose colour and type that read as credible, not…
Samantha Thompson
4 min read
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Brand Identity
Brand guidelines: what they are and why you need one
Brand guidelines are the rulebook that keeps your brand consistent across every touchpoint. Here is what they cover and why your firm…
Samantha Thompson
4 min read
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Brand Identity
Five signs your brand identity is holding you back
An outdated brand identity quietly costs you work. Here are five clear signs it is time to refresh how your firm looks…
Samantha Thompson
4 min read
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Brand Identity
How much should a logo cost a small business in Australia
Logo design cost in Australia ranges widely. Here is what you pay at each level and why the right answer depends on…
Samantha Thompson
4 min read
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Brand Identity
What goes into a brand identity beyond the logo
Brand identity design is far more than a logo. Colour, type, voice and consistency all shape how clients judge your firm.
Samantha Thompson
4 min read
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Brand Strategy
Brand strategy on a realistic budget for Australian SMEs
Brand strategy for small business does not need a huge budget. Here is what to prioritise and what it realistically costs in…
Samantha Thompson
4 min read
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Marketing
How to choose marketing channels that fit your business
Learn how to choose marketing channels that suit your firm, your buyers and your budget, rather than chasing every platform at once.
Samantha Thompson
4 min read
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Marketing
How to tell if your marketing is actually working
A practical marketing audit shows whether your marketing is working. Track leads, cost per enquiry and revenue, not vanity metrics.
Samantha Thompson
4 min read