Category
Brand Strategy
Articles in Brand Strategy
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Brand Strategy
Brand strategy on a realistic budget for Australian SMEs
Brand strategy for small business does not need a huge budget. Here is what to prioritise and what it realistically costs in…
Samantha Thompson
4 min read
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Brand Strategy
The one-page marketing plan for a small business
A marketing plan that fits on one page is more likely to be used than a 40-page document. Here is the one-page…
Samantha Thompson
2 min read
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Brand Strategy
How to find your ideal customer without expensive research
You can define your ideal customer profile from the clients you already have. Here is a practical way to do it without…
Samantha Thompson
2 min read
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Brand Strategy
Positioning vs branding: the difference that decides everything
Branding is how your business looks and sounds. Positioning is why it exists in your customer's mind. Here is the difference and…
Samantha Thompson
3 min read
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Brand Strategy
What a brand strategy actually is (and what it is not)
A brand strategy is the plan that defines who you are, who you serve, and why they should choose you. Here is…
Samantha Thompson
3 min read
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Brand Strategy
Why positioning beats design every time
A beautiful identity built on a fuzzy strategy will always lose to a plain identity built on a sharp one.
Samantha Thompson
1 min read
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Brand Strategy
Pricing is positioning
Most service businesses underprice on purpose, then complain that clients undervalue them. The two are linked.
Samantha Thompson
1 min read