Brand Strategy
Pricing is positioning
Samantha Thompson
1 min read
The price you publish is a signal. Hide it and the signal becomes “we’re cheaper than the firms that publish it.”
That’s a fine signal if cheap is the strategy. It’s a terrible one if it isn’t.
Publish a number, even a bad one
The number doesn’t have to be precise. “From $7,500” filters out three-quarters of bad-fit leads in one line of copy. That’s the whole point.
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