Minimum viable website

The right answer to “how big should our website be?” is almost always “smaller than you think.”

The five pages that actually matter

1. Home, what you do, who you’re for, why now
2. Services, what an engagement looks like
3. About, who’s doing the work
4. Insights, proof you think clearly
5. Contact, the next step

Every page beyond those five is overhead until you can prove otherwise.