Category
Marketing
Articles in Marketing
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Marketing
How to turn happy clients into a referral engine
A clear client referral strategy turns happy clients into steady introductions. Practical, low-pressure steps for Australian professional service firms.
Samantha Thompson
4 min read
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Marketing
How to build an email list worth having
Learn how to build an email list of real buyers, not vanity numbers. Practical, ethical steps for Australian professional service firms.
Samantha Thompson
4 min read
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Marketing
How to get found on Google and AI search (SEO and GEO)
SEO and GEO for small business explained. Practical steps to rank on Google and get cited by ChatGPT and Perplexity, written for…
Samantha Thompson
4 min read
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Marketing
How to set a marketing budget for a small business
How to set a marketing budget for a small business, with realistic AUD percentages, where to spend first, and how to avoid…
Samantha Thompson
3 min read
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Marketing
How to choose marketing channels that fit your business
Learn how to choose marketing channels that suit your firm, your buyers and your budget, rather than chasing every platform at once.
Samantha Thompson
4 min read
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Marketing
How to tell if your marketing is actually working
A practical marketing audit shows whether your marketing is working. Track leads, cost per enquiry and revenue, not vanity metrics.
Samantha Thompson
4 min read
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Marketing
Fractional vs full-time marketing leadership
Fractional CMO vs full-time CMO vs agency: what each does, what each costs in Australia, and how to choose the right marketing…
Samantha Thompson
4 min read
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Marketing
The quietest marketing channel that still works
Email newsletters built around real thinking, sent to a real list, signed by a real person.
Samantha Thompson
1 min read