Category
Brand Identity
Articles in Brand Identity
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Brand Identity
Colour and type choices that signal trust in professional services
The right brand colours build trust in professional services. Here is how to choose colour and type that read as credible, not…
Samantha Thompson
4 min read
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Brand Identity
Brand guidelines: what they are and why you need one
Brand guidelines are the rulebook that keeps your brand consistent across every touchpoint. Here is what they cover and why your firm…
Samantha Thompson
4 min read
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Brand Identity
Five signs your brand identity is holding you back
An outdated brand identity quietly costs you work. Here are five clear signs it is time to refresh how your firm looks…
Samantha Thompson
4 min read
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Brand Identity
How much should a logo cost a small business in Australia
Logo design cost in Australia ranges widely. Here is what you pay at each level and why the right answer depends on…
Samantha Thompson
4 min read
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Brand Identity
What goes into a brand identity beyond the logo
Brand identity design is far more than a logo. Colour, type, voice and consistency all shape how clients judge your firm.
Samantha Thompson
4 min read